Nurses use deep listening skills and support wellness in a variety of settings. The Nurse-Family Partnership Program demonstrates this powerful role that nurses play in impacting vulnerable populations. Coaching is one of the many roles all nurses serve and this excellent article in the NY Times articulates why- mainly trust. This article demonstrates how nurses taking the lead in health and wellness coaching can have the greatest impact on positive health outcomes. Have a look and let your voice be heard by commenting at the end of the article. Be sure to include your credentials as a nurse!